How to Write a Marketing Prompt That Works
OpenAI's own guidance is simple: be specific, give context, show examples and say what format you want[1]. For marketing, that means five parts in every prompt:
| Part | Example |
|---|---|
| Customer | Working women in Gurgaon, 28–40, who order lunch online |
| Offer | Home-style tiffin, ₹150 a meal, free trial lunch |
| Channel & format | Instagram Reel script, 20 seconds |
| Tone | Warm, simple Hinglish, no exaggeration |
| Goal | WhatsApp enquiries for the free trial |
Pro tip: Replace everything in [brackets] with your details. The more real details you give, the less editing you do later.
Prompts 1–6: SEO and Blog Content
Prompt 1 – Keyword ideas
I run a [business] in [city]. List 30 search phrases my customers might type into Google, grouped as: ready to buy, comparing options, and just learning. Mark which ones mention a location.
Prompt 2 – Blog outline
Create an outline for a blog post targeting "[keyword]". Audience: [who]. Include an H1, 6–8 H2s phrased the way people ask questions, a 50-word direct answer for the top, and 5 FAQs.
Prompt 3 – Meta tags
Write 5 options for a page title (under 60 characters) and meta description (under 155 characters) for a page about [topic] for [audience] in [city]. Include the keyword naturally.
Prompt 4 – FAQ from customer questions
Here are questions customers ask us on calls: [paste]. Turn them into 8 clear FAQ answers of 40–60 words each, in simple English for Indian readers.
Prompt 5 – Content gap
Here are the H2 headings from the top 3 Google results for "[keyword]": [paste]. What useful subtopics are missing that a [audience] would want answered?
Prompt 6 – Local SEO
Write a Google Business Profile description (under 750 characters) for [business] in [area], mentioning our main services, landmarks nearby and what makes us different: [details].
Prompts 7–12: Google Ads and Meta Ads
Prompt 7 – Google Ads headlines
Write 15 Google Ads headlines (max 30 characters each) and 4 descriptions (max 90 characters) for [service] in [city]. Customer worry: [worry]. Our proof: [proof]. No exaggerated claims.
Prompt 8 – Negative keywords
My Google Ads campaign sells [service]. Suggest 40 negative keywords for searches that look similar but will never buy (students, jobs, free, DIY, other meanings of the words).
Prompt 9 – Ad angles
Give me 6 different angles for a Meta ad for [product]: price, fear of missing out, social proof, convenience, quality, and story. One headline and 2-line primary text for each.
Prompt 10 – Landing page check
Here is my landing page text: [paste]. As a conversion expert, list the 7 biggest reasons a visitor from a Google ad might leave without enquiring, and how to fix each.
Prompt 11 – Audience ideas
Describe 4 customer types for [business] with their age, job, problem, objection and the message that would make them enquire.
Prompt 12 – Ad report summary
Here are last month's ad results: [paste table]. Explain in simple words what worked, what wasted money, and 5 actions for next month.
Prompts 13–20: Instagram, Reels and WhatsApp
Prompt 13 – 30-day calendar
Create a 30-day Instagram calendar for [business]: mix of 40% helpful tips, 30% behind the scenes, 20% customer proof, 10% offers. Give post type (Reel, carousel, story) and a one-line idea for each day.
Prompt 14 – Reel script
Write a 20-second Reel script for [topic]. First 2 seconds must stop the scroll. Include on-screen text, what to show on camera, and a call to action to [goal].
Prompt 15 – Carousel
Write a 7-slide Instagram carousel teaching [topic] to [audience]. Slide 1 is a hook question, slides 2–6 are one tip each, slide 7 is the call to action.
Prompt 16 – Captions in Hinglish
Write 5 short Instagram captions in natural Hinglish for this post: [describe]. Add 5 relevant hashtags each, no more.
Prompt 17 – Reply to comments
Write friendly replies to these comments on our post, keeping our brand voice [describe]. If someone is unhappy, apologise and invite them to DM: [paste comments].
Prompt 18 – WhatsApp broadcast
Write a WhatsApp broadcast message (under 60 words) announcing [offer] to existing customers. Friendly, no spam words, one clear action.
Prompt 19 – Influencer brief
Write a one-page brief for a local micro-influencer promoting [product]: key message, do's and don'ts, deliverables and timeline.
Prompt 20 – Hooks
Give me 15 opening lines for short videos about [topic] that would make [audience] keep watching. Mix curiosity, mistakes, numbers and questions.
Prompts 21–30: Email, Strategy and Reporting
Prompt 21 – Welcome emails
Write a 3-email welcome sequence for new leads of [business]. Email 1: thank you + what to expect. Email 2: most common question answered. Email 3: soft offer. Subject lines under 45 characters.
Prompt 22 – Follow-up after enquiry
A lead enquired about [service] 3 days ago and didn't reply. Write a short, polite follow-up for email and WhatsApp that answers their likely doubt: [doubt].
Prompt 23 – Marketing plan
Act as a digital marketing strategist. For [business] with a monthly budget of ₹[amount] in [city], create a 90-day plan: channels, monthly goals, content, ads split and what to measure.
Prompt 24 – Competitor review
Here is what three competitors say on their websites: [paste]. Summarise each one's main promise, price position and weakness, and suggest how we can stand out honestly.
Prompt 25 – Customer personas
Based on these customer reviews: [paste], create 3 buyer personas with their goals, fears and the words they use.
Prompt 26 – Offer ideas
Suggest 10 offer ideas for [business] that increase enquiries without cutting price too much: bundles, trials, guarantees, referral rewards, seasonal ideas.
Prompt 27 – Festival campaign
Plan a Diwali campaign for [business]: theme, 5 post ideas, 1 Reel idea, a WhatsApp message and an offer. Keep it respectful and simple.
Prompt 28 – Analytics in plain words
Here is my Google Analytics summary: [paste]. Explain like I'm a business owner: where visitors come from, what pages they like, where they drop off, and 3 fixes.
Prompt 29 – Rewrite for clarity
Rewrite this page section for a 12th-pass reader in India. Short sentences, no jargon, same meaning: [paste].
Prompt 30 – Fact check
Check this marketing text for any claims that could be false, exaggerated or need proof. List each claim and what proof I should keep: [paste].
What ChatGPT Can't Do for a Marketer
- Know your customer better than you. It only knows what you tell it.
- Check real numbers. It can invent statistics. Verify every figure.
- Rank content by itself. Google says it rewards helpful, original content however it is produced, and using AI mainly to manipulate rankings breaks its spam policies[2].
- Run the campaign. Budgets, bids, targeting, testing and reporting still need a trained marketer.
Digital marketing with AI is one of the best-paid skills for freshers today. See the digital marketing salary in India, or the digital marketing course details.
Frequently Asked Questions
What are the best ChatGPT prompts for digital marketing?
The best prompts name the customer, offer, channel, tone and goal, and give real context like prices and location. Prompts for keyword ideas, ad headlines, Reel scripts, content calendars and email sequences save the most time.
Can ChatGPT do SEO for my website?
It can suggest keywords, outlines, meta tags and FAQs, but it cannot check rankings, fix technical issues or guarantee results. Google rewards helpful content, so always add your own expertise and facts.
Is AI-written content bad for Google ranking?
Not by itself. Google focuses on whether content is helpful and original. Mass-produced AI text with no added value, made mainly to rank, can be treated as spam.
Will ChatGPT replace digital marketers?
It replaces some writing and research time, not the marketer. Strategy, budgets, testing, customer understanding and accountability still need a person — and marketers who use AI well are in high demand.
References
- Prompt engineering best practices for ChatGPT — OpenAI Help Center
- Google Search's guidance about AI-generated content — Google Search Central
