12 Months Master Diploma Course in Digital Marketing

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Caba Offers focused 12 Months Master Diploma in Digital Marketing Course with in-depth 1-to-1 training and live projects in both offline and online classes.

One-to-One Training

Caba's unique teaching pedagogy has been a pioneer in the training industry. Our practical one-to-one training helps candidates to attain professional caliber. Each student gets a professional mentor. We don't do group trainings.

100% Job Guarantee Courses

100% Job or Money Back


This is one of the best graphic designing courses for students after 12th, Graduation, Post-Graduation (any stream) for making an exciting career as a Graphic Designer with high paying jobs.

Career Prospects

Social Media Marketer, Social Media Optimiser, Social Media content Developer, Search Engine Optimiser, Search Engine Marketer, Affiliate Marketer, Influence Marketing, Reputation Manager and much more

Find out more about Course Contents, FAQ’s, About Caba

As a Master Digital Marketer What you will earn Overtime

The salary below is estimate from our experience in placing students over 28 years. The salary mentioned below is estimated PER MONTH salary

0-1 Year

Rs. 20,000 - Rs.35,000

1-2 Years

Rs. 35000 - Rs. 50,000

2-5 Years

Rs. 50,000 - Rs. 75,000

Maximum Salary 5 Years and Above

Rs, 75,000 - Rs. 130,000 +

Want to make more salary than this? Check out our other courses here.

Our Placements

Call Today to Get FREE DEMO

Get free counselling by our experienced counsellors. We offer you free demo & trail classes for you to evaluate our training process. 

One-to-One Individual Training What will be covered in this course

Digital Marketing course is one of its kind in the entire country. Deep knowledge into digital media is rare to get. Caba Innovatives with expertise into digital marketing for more than 21 years today, introduces one of its kind courses in the market of education. 

Carefully hand picked professionals and leaders from the industry have now teamed up with Caba to grow the digital markets in India competing the international markets today. May it be jobs or business Caba provides you in-depth knowledge of both along with latest tools and methodology behind making a career in Digital Marketing with its expertise in digital marketing for more than 22 years. 

The modules covered in this course are;

  • Internet Marketing Basics
  • Basics of Search Engines
  • Landing Page Elements for Lead Generation
  • Motion Graphic Elements
  • Search Engine Optimisation
  • Content Management Systems 
  • Customer Relation Management for Business
  • Web Analytics
  • Business Analytics
  • Search Engine Marketing
  • Adwords and Analytics Certification
  • Social Media Marketing
  • Email Marketing
  • Video Marketing
  • Affiliate Marketing
  • PR and Reputation Management
  • Influential Marketing
  • Lead to Business
  • Growth Hacking

Find out more about Course Contents, FAQ’s, About Caba

Course Contents

Learn the basics: Our introductory internet marketing basics or call it 101 basics provide you with an overview of internet search engines, network topology, internet crawlers, and most importantly search  fundamentals. No prior knowledge of computer hardware and software is required.

The multimedia basic course covers important computer operations such as starting and shutting down the system, launching, installing and uninstalling applications, system backup, multitasking and general system maintenance.

You will also gain an in-depth understanding of the GUI operating systems with specific reference to multimedia applications.

The Graphic Imaging course offers comprehensive training in tool technologies that are critical to a successful career in content creation for the digital media.

Knowledge of tools will provide you with a plethora of creative possibilities to showcase your content and market it innovatively.

Visual elements such as line art, photographs, logos, infographics are used in distributing content with impressive advertisements. 

Graphics & Video are the only tools to create content. And as we say in digital marketing – Content is King.

The software packages you will learn during this semester are;

  • Illustrator
  • PhotoShop
  • Camera & Imaging Devices
  • Canva

Digital audio and video are truly the most significant contents that attract maximum attention and increase click rate. 

With the development of faster internet each day, browsing videos becomes more easy and faster.  The race to win maximum clicks or business is the goal. 

With Video and Audio Special Effects and editing, you can now spread content over various digital channels like whatsapp, social media, websites, ecommerce sites, or even via emails. 


Vidoe plays a very VITAL role in todays digital marketing.

The softwares covered in this module are:

  • Adobe Premier
  • Adobe After Effects
  • Sound Booth

Social Media Optimisation & Management plays a vital role today. With the ever growing channels of social media and traffic, it makes a perfect sense to capture markets with higher ROI. 

What you learned in Semester 2 & 3 will now work wonders when you understand about social media marketing. Spreading your content all over the social media with amazing creatives will yield fruitful results. 

The contents covered in this module are:

  • Understanding Behavioural Changes
  • Understanding Branding
  • Competitor Analysis
  • Market Analysis
  • Product Analysis
  • Social Media Content and Optimisation
  • Social Media Account Management
  • Social Media Marketing
  • Lead Management 
  • Youtube Optimisation

Search Engine Optimisation is all about getting to the top of the results page in search engines. 

If you are not on the top, you are nowhere!

Search Engine Marketing or SEO is one way to attract traffic to your website for FREE. 

What you learn in this module is all about optimising your websites / webpages, images, videos, text content and more. 

The contents covered in this course are;

  • Introduction To SEO
  • Technical SEO
  • Keyword Research Process
  • Content Planning and Creation
  • On-Page SEO
  • Off-page SEO
  • Avoid Negative SEO
  • Local SEO
  • YouTube SEO
  • Blackhat SEO
  • Greyhat SEO

Search Engine Marketing is all about paying for keywords/key-phrases in search engines to display your text ads. 

Off-course these days as we know many search engines are now presenting images alongwith text ads. But let us not forget that these are all text ads. 

How is search marketing different than social marketing? 

One is a pull marketing (when you search for any product) and Social media being push marketing (when you push your ads to people in social channels)

Contents covered in this module are;

  • Understanding Consumer Journey
    SERP Overview
  • Introduction to Google Ads
    • Google Search Network (GSN)
    • Google Display Network (GDN)
  • Campaign Types and Objectives
  • Keyword Research & Planning
  • Understanding Match Types
  • Campaign Creation
    • Ad Extensions
    • Bidding Strategies
    • Budget & Scheduling
  • Introduction to Google Display Network (GDN)
    • Ad Formats
    • Types of Targeting
  • Dynamic Ad Creation
  • Video Ads
    • Ad Formats & Placements
    • Campaign Creation
  • Shopping PLA Campaigns
    • Introduction to Google Merchant Center
    • Campaign Creation & Optimisation
  • Mobile Ads
    • App Campaigns
    • Call only Ads
    • Discovery Ads
  • Conversion Tracking
  • Define Performance Metrics
  • Understanding Quality Score
  • Bid Management
  • Monitor PPC activity with Google Analytics
  • Understanding Customer Behavior
  • Creating Custom Audience
  • Remarketing Ads & Best Practices

Affiliate Marketing is one of the most innovative and most earning programs by selling products or services of companies and making incentive to do so from sales. 

Promoting affiliate products with the help of the above finished models 1,2,3,4,5, it becomes easier to sell any product. Be it via youtube, Facebook videos, social media advertising, seo or search engine marketing. 

the whole objective of this course it to teach you how to make money online by selling products and services of others and making commission on selling it. Consider this more like amazon selling products made by other companies and making a incentive over each sale. 

The modules covers;

– Difference between referral and affiliate marketing
– Merchant
– Affiliate
– Network
– Types of Affiliate Websites

– Compensation methods
– Current and past issues
– Email spam
– Search engine spam
– Google slap
– Adware
– Trademark bidding
– Cookie stuffing
– Lack of self regulation and Industry standards

– Web design and development
– Capturing visitor credentials
– Integrating social plugins
– Integrating third party tools
– Developing plugins, add-ons, apps and widgets

– Locating and signing up with Affiliate networks
– Implementing outbound tracking links
– Driving traffic to the website
– Case study – Couponraja.com
– Distributing plugins, add-ons, apps & widgets
– Case study – Invisible Hand
– Selling prominent ad spaces


This course shall help understanding on how to collect data and insights to plan your content marketing distribution and guide you on building your customers profiles. You’ll also learn how to use different tools & technology to identify correct content themes, analyse the best possibility to distribute your content via influencers and understanding metrics to analyse your success.

Whether you’re looking for customer engagement, increase your SERP (search engine Ranking Position) or increase brand awareness, this course will teach you advanced process of distributing your content.

The module covers;

Introduction to content marketing
  • What is content marketing?
  • The changing landscape
  • 2022 – what to watch out for
  • Content strategy framework
Content Planning
  • Gathering historic data and insight to inform your plan
  • Tools for gathering historic brand data
  • Tools for determining interesting content topic themes
Audience – building your customer profiles
  • Where to gather audience data and how to use it
  • Building customer profiles
  • Targeting already engaged audiences – where to gather the data (1st, 2nd and 3rd party)
Develop your strategy
  • The marketing funnel and how it’s evolving
  • Brand content v advertising tactics
Content tactics
  • Content marketing and its multiple types – including influencer marketing
  • The recommended approach to building content for different digital channels
  • Building content pillars to organise your activity
  • Case studies – what good looks like
  • The difference between paid, owned and earned media
  • How content is optimised for different placements
  • Tools for content planning and distribution
  • Understanding the return from content marketing investment on business performance / KPIs
  • Metrics that matter
  • Tools to help with measuring success

This course helps you understand on generating business leads, sell customer products, analyse your ROI, understand on building web presence. 

The landing pages are used to the digital version of the direct marketing letter, highly targeted and focused on one specific outcome. In other words these are also referred as  “lead capture page”, “single property page”, “static page”, “squeeze page” or a “destination page”.

Contents covered in this module are;

  1. HTML
  2. CSS
  3. JavaScript
  4. Jquery
  5. Bootstrap
  6. WordPress
  7. Ecommerce

As a digital marketer one must know the meaning, concepts of web servers.

We servers play a vital role in increasing ROI in advertising, faster SERP & Influence customers trust.

The semester includes understanding linux web servers. Installation and management of local & servers. Understanding databases and connectivity.

This semester includes following modules;

  • Understanding apache technology
  • Installing Apache Web Servers
  • Understating databases types & functionality
  • Installing and connecting MySQL Database
  • Installing bare metal servers with OS
  • Installing firewall security
  • Understanding IP reputation
  • Ip distribution management
  • Server resource usage and control
  • Spam control
  • SMTP port for emails
  • Types of cloud servers & installations
  • Network locations and ping  responses
  • Web server Colocations
  • Local, Web and Remote Backups
  • Types of SSL & Insurances 

This course is a hands-on test of a number of concepts presented throughout the previous courses and focuses on implementing and administering digital marketing works via an assigned project. Teamwork skills will be enhanced through group project completion, giving students the opportunity to apply what they have learned to a real business environment.

A major component of this project will involve the development, management and marketing of a real-world campaign, where Caba Innovatives will allocate live projects & budgets to teams to promote and build complete business promotion campaigns with Actual Budgets.

Skills and Benefits Acquired– Teamwork, Budgeting, Problem Solving

100% Job Guarantee

Caba Innovatives provides you a written job Guarantee on the 12 Months Professional Diploma in Digital Marketing Course in Delhi NCR. 
At Caba, we believe that merely promising job verbally is no longer enough and unfair to students. There has to be a written guarantee between the student and the institute. 

100% Job Guarantee Course

Placements :


CABA originally Computer Aided Business Animation, was named upon the logic of doing business with art & enhancing technology. 

Caba Innovatives was established in 1993 at New Delhi. Caba is Regd. under Film n Institute Delhi Govt. to provide training in the field of Multimedia. Caba has been the primary content provider to Govt. Institutions like IGNOU, AT&T, Universities and more. 

Why Caba ?

Pioneers in Multimedia

Caba Innovatives was the FIRST Multimedia Institute in India in 1993. Caba was also the first Digital Studio Post-Production House in 1993, web designing, 1997 web developing & hosting company in 2001 based in Bengali Market, C.P.

Industrial Training

Caba is the only Institute that provides practical hands on training on professional projects. Software training is only a part of the practical project based training.

One to One Training

Caba's unique teaching pedagogy has been a pioneer in the training industry. Our practical one-to-one training helps our candidates to attain professional caliber.

Course Eligibility

Although anyone can do internet marketing course. But Caba only has intake for those who have willingness to create their careers in the field of digital marketing. Anyone after 12th, Graduation or above with fluency in English.

Career Prospects

Caba Innovatives will offer you 100% Job Guarantee after this course in writing. Career in internet / digital marketing has been sky rocketing since last 18 years & will continue to do so.


Caba has been commended several times since 1997 by well known names in the industry like DD National, Zee Careers, PTV, Danik Bhaskar, Times Group, FICCI, ONGC

Call Today to Get Job Guarantee Letter

Get free counselling by our experienced counsellors. We offer you free demo & trial classes to evaluate your eligibility for the course. 


What is Digital Marketing ?

Digital Marketing is marketing of products or services online. This may not be limited to social media engagements, emailers, search engines but can also be publicised via any digital media platforms. The marketing may not only include publicising about products or services but can be used as a very powerful tool in reputation management as well. 

Today content marketing plays a vital role in the influencer markets, convincing customers / readers for online or offline of their choices in their daily life. 

What is the duration of digital marketing course?

Digital Marketing can be summed up into 2 aspects, basics and advanced. The basics cover mostly theory about marketing and very little practice into each phase of the online marketing. 

Where as detailed course involved from understanding and creating web pages / websites to in-depth analysis of each element playing a vital role in the outcome of your success or failure.

What also matters is either in basics we may be dependant on designers, coders, hosting companies, proxy companies and have very little control on the outcome or understand the complete process for excellent job / business opportunities.

Is Digital Marketing a Good Career?

Well here is a good question about jobs. If you Ask yourself – “What business will hire me as an employee and what is it worth to them?”

Well, the answer is simple, any business that needs advertising (weather business to customer or business to business), end users/customers, branding or e-commerce, will hire you on the spot after doing this course. 

Now, can you imagine a single business/company that does not today need any advertising or branding? If not, then every company needs you and believe us other type of media are now way more expensive than digital media. After all, what better media than WWW Marketing that gives you immediate results compared to any other media that makes you wait for days for a customer to call or visit.


Is this course also good for business or Just Jobs?

With the ever growing online media, digital commerce in India now encourages many young and experienced inclined towards this profitable media. 

The best about this type of diploma is the immediate growth into any business. The old trends of waiting for business to happen or customers to fall right into your lap is now over. 

Another best part about this course is that it shall not only teach you about the technology but also on using this technology to do business from any part of the world. Large infrastructures, deep pockets, large teams are NOT-AT-ALL required. 

This course will as well teach you on how to be a ONE-MAN-ARMY in the digital media business.

Who will Hire Me in This Industry?

Almost ever business today/ There is no business online or offline who does not need business or business leads. 

To name a few for distinction are; Advertising Agencies, Web Development & Marketing Companies, News Agencies, Social Network Agencies, News Papers, Magazines, Shopping Portals, News Portals & more. 

What are the Salaries in After This Course?

Usually we would say it depends on the choice of the course you make. 3 Months or fully dedicated 12 months professional course. 

With our past experience in the industry and after all these certifications in PHP, HTML5, Google Adwords, Google Analytics, Graphics, Web Design – We would say much above average. If you don’t believe us, we are willing to give you in writing with sealed agreement – JOB or MONEY BACK.