12 Months Professional Diploma in Digital Marketing

In this course, students are introduced to the basic and core concepts, theories, and principles of internet marketing. Topics covered include strategy, fundamentals, target markets, identifying demographics, and understanding industry standard campaigns and best practices.

Also theories on how search engines work, crawl speed, crawl rate, schema reads etc.

Skills and Benefits Acquired– Comprehension, Analytical Skills, Writing

Internet marketing course in Delhi at Caba Innovatives is geared towards students who are interested in developing skills in understanding and working with HTML, CSS, and other web programming languages through a variety of web and media tools.

Students will also receive a working knowledge of Adobe Dreamweaver and understand how to create and edit web functionality with current web programming languages.

Skills and Benefits Acquired– Computer Software Skills, Programming, Internet Language, Web Development & Web Design

This course teaches students how to produce various forms of web media through industry standard tools and best practice techniques and methods. Students will learn to demonstrate a working knowledge of basic Adobe Photoshop image editing and web media producing skills as well as video editing and production skills using Adobe Premiere.

This professional diploma will prepare students for a role in Graphic and Media Design.

Skills and Benefits Acquired– Image Editing, Video Editing, Graphic Designing

This course provides a thorough understanding of the concepts, principles, and techniques of Search Engine Optimisation.

This course covers all areas of Search Engine Optimisation including technical SEO, on page and off page SEO, as well as writing optimised content for the web. Students will develop a proper understanding of how search engines index, rank, and produce search results and the factors on a website that influence those items.

The factors that will be emphasised are mainly cross engine marketing, Webmaster Tools, Google Trends, Google Algorithms, Search Management Techniques.

A brief on Black Hat Technology and Tools

Skills and Benefits Acquired– Critical Thinking, Search Functionality, Digital Networking, SEO

The CMS course explains the variety of tools available to a web developer and designers in today’s online landscape.

Understanding the importance and role of Content Management Systems from a web site architecture, web programming, and digital perspective will be an integral focus. CMS’s covered with hands on experience are Joomla, WordPress, Drupal, Magento along with basic plugins.

Skills and Benefits Acquired– Content Management, Digital Management Skills, Dynamic Evolution

This course is designed to enhance the student’s understanding of web server architecture by covering key components in internet marketing such as understanding web servers, data security, anti-spamming, ip resolution, organising web data, structuring domain and IP and understanding the uses and functions of everyday server technologies.

This online marketing course will touch on the relationships between types of server and server-based technologies.

Skills and Benefits Acquired– Data Analysis, Server Management, Server Security

This course provides a student with the foundational skills and knowledge required to properly gather, interpret, and organise data for the purpose of making focused and targeted decisions.

Analysing campaigns, website performance, conversion strategies, and search engine optimisation effectiveness will be key areas of emphasis.

This course will also introduce students to industry standard tools used to analyse all areas of a website.

Skills and Benefits Acquired– Internet Skills, Analytical Skills, Comprehension, Reverse Engineering

This Search Engine Marketing Course will provide students with the foundation, concepts, techniques, and best practices in Pay per Click marketing across a variety of networks and channels.

An emphasis will be placed on Google, Yahoo, and Bing Pay per Click marketing with other channels such as YouTube and Facebook being included. Keyword optimisation, keyword research, landing page optimisation, and conversion testing will all be prominent topics in this online marketing course.

Students will become Google Adwords Certified at the end of the course completion.

Skills and Benefits Acquired– Writing, Comprehension, Analytics, Web Grammar, Digital Media Technology

Social Media Marketing course teaches students how to develop social media marketing strategies and campaigns that can be used to build customer engagement, brand awareness, and conversion results.

Popular social media tools such as Facebook, Twitter, LinkedIn, and YouTube will be examined thoroughly. The relationships between social media tools, their user experience, value proposition, and analytics will be key components of this online marketing course.

Skills and Benefits Acquired– Social Media Skills, Analytical Skills, Social Networking, Social Engagement, Reputation Management, Brand Building

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be generated for purposes such as list building, e-newsletter list acquisition or for sales leads.

The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate ‘quality’ leads. Lead generation is not considered any less than business development for any type of business and is the most important of all processes.

Skills and Benefits Acquired– Lead Generation, Market Evaluation, Online Business Development and Marketing

This course outlines the tactics and strategies behind effective email marketing. It focuses on the capture of user email data as well as development of an effective email template understanding the importance of key email marketing metrics and analytics.

In this internet marketing course, students will also understand opt in standards as well as internet spam rules and regulations.

Skills and Benefits Acquired– Communications, Analytical Skills, Internet Skills, Data Management, Brand Building, Loyalty Management Relationships

Affiliate marketing is a type of performance based marketing in which a business rewards one or more internet marketers for each visitor/lead/customer brought by the affiliate’s own marketing efforts.

The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer.

This market serves purpose to all those ho wish to play big without investments, as freelancers or simple term given today “MAKE MONEY FROM HOME”

Skills and Benefits Acquired– Business Development, Online Marketer, Digital Freelance, Corporate Communications

This course is a hands-on test of a number of concepts presented throughout the previous courses and focuses on implementing and administering digital marketing works via an assigned project. Teamwork skills will be enhanced through group project completion, giving students the opportunity to apply what they have learned to a real business environment.

A major component of this project will involve the development, management and marketing of a real-world campaign, where Caba Innovatives will allocate live projects & budgets to teams to promote and build complete business promotion campaigns with Actual Budgets.

Skills and Benefits Acquired– Teamwork, Budgeting, Problem Solving